Of course, you need to apply some general principles when using emojis - not to mention common sense. Most people use it as a confirmation theyve read your message or are saying okay, yes, I agree. The key is to make sure that you are matching the right symbols and pictures to support your content and tone. These icons really do have the power to break down barriers: by engaging with your target market in the way that they communicate, you can truly humanise your brand and show your customers that you aren’t afraid to speak to them on a more personal level. Thumbs Up emoji is the picture of a centuries-old hand gesture, which looks like a fist with the thumb pointing up and it is opposite to Thumbs Down. Who doesn’t feel better about asking someone to do something when they can add a smiley face? Plus, let’s be fair, it’s also much quicker to respond to a message with a thumbs up, especially when you are on the move. They can also help avoid conflict or misunderstandings, because they help convey a tone. Discover 238 Thumbs up emoji vectors in the Depositphotos collection Premium vector graphics scalable to any size. An emoji in an email just feels “friendlier”. Words alone don’t cut it anymore, as they don’t reflect the language changes of customers.Įmojis add a whole new layer to text, communicating emotion, tone, and feeling. For generation Z, who have grown up in a digitised world, emojis have always formed an integral part of their written communication.īut businesses are always slower than consumers - normally to their detriment. Today, people send billions of emojis every day across social media and messaging platforms. After all, they only hit the mainstream in 2012 when Apple released iOS 6, and iPhone owners discovered the emoji keyboard. Given this, why do some marketers still feel that these modern-day hieroglyphics are a formality fail, especially in a business setting?Įmoji usage by businesses is still relatively new. Emails with an emoji in the subject line have better click-throughs, and social media posts with images get more responses. There is a clear rule of thumb in the world of marketing: emojis equal engagement.
(Photo by EVA HAMBACH / AFP) (Photo by EVA HAMBACH/AFP via Getty Images) Their study drew on data from nearly 2,500 languages, including large ones with millions of speakers to small ones with thousands, and was published in the journal Science on December 19, 2019. – Researchers from the University of North Carolina at Chapel Hill and the Max Planck Institute for the Science of Human History have used a new tool in comparative linguistics to examine emotional concepts across the world, finding the way we think of things like anger, fear, and joy depends on our language. What does a thumbs up mean to you? Share your story with us.This photo illustration shows a selection of emojis and stickers displayed on smart phones in Washington, DC on December 19, 2019. Nadine accepted our offer and begins Monday ��Īlex closed the deal with the engineering company �� Has everyone reviewed the presentation? �� I’m running 5 minutes late for the meeting �� Here are just a few of the ways we hear the thumbs up button is saving you a sentence: Our customers tell us a thumbs up can say it all. That’s because it’s such a versatile, low-friction way to participate in a conversation. Thumbs Up was approved as part of Unicode 6.0 in 2010 under the name Thumbs Up Sign and added to Emoji 1.0 in 2015. More than 1.7 million thumbs have been sent and received since we launched in October 2013. Thumbs Up Sign Emoji Thumbs Up Emoji Meaning A thumbs-up gesture indicating approval. What about on Cotap? Despite the prevalence of emojis being used for work communication, the built-in thumbs up is our most-used feature.
#keepitup, #fingerscrossed, #metoo, #haha, #impressed, #yourock, #lol, #greatjob bud, #goodjob, #awesome, #good, #muchlove, #proudofyou, #goodluck They’ve found that a thumbs up can mean any of the following: Instagram’s emojineering team has been using machine learning and natural language processing techniques to discover the hidden semantics of emoji.
But what does it really mean when you send or receive one? In 2015 there are thumbs all over the place – at Cotap, we found it to be so useful we put one right next to the message reply bar for fast access. Though the origin of the gesture is unclear, some people believe the thumbs up was first used to judge gladiator battles in Ancient Rome.